Alice Ding's former path as the tech & business leader in North America Forbes Council, senior officer at Canada federal government, senior consultant at CityNews, vice president at Homelife Reality and senior IT consultant (who worked for SpaceX, Hollywood media, Freshbooks, Shein etc.) and CTO at Solarfeeds serves as her doorway to fully discover her burning passion in life, which is to turn her business dream into reality. Due to her curiosity and interest in business, once again, the fire in her heart ignited. With the influence of her university of Waterloo classmates, who happened to be working in the similar field, all of this was made possible. From that moment on, her entrepreneur moment started.